Apple Watch Series 8 captured half of global smartwatch market in Q3, 2022

According to new data from Counterpoint Research, Apple Watch Series 8 models accounted for about 56% of the overall shipments in the third quarter of 2022. The smartwatch market as a whole also experienced growth during Q3, 2022, with market shipments seeing a 30% year-over-year over.

Apple Watch Series 8

Apple’s smartwatch market share continues to grow with the help of Apple Watch Series 8

As per research firm Counterpoint’s analysis, Apple experienced significant growth of 48% year-over-year thanks to its new Apple Watch Series 8 lineup which debuted in September. In addition, the lineup accounted for about 56% of the overall shipments. 

In the last quarter, the Cupertino tech giant captured half of the market for high-level operating system (HLOS) watches. Apple did experience a slight decrease from its 54% market share in Q2, 2022, due to a decrease in shipments to Europe and North America.

Samsung increased its shipments by 62% quarter-over-quarter by launching the new Galaxy Watch 5 series, while its market share in the HLOS segment increased by 5% quarter-over-quarter.

Smartwatch share

As for Apple’s competition, Samsung came in second overall. The company increased its shipments by 62% quarter-over-quarter with its new Galaxy Watch 5 series. However, its overall market share was down 2.7% year-over-year.

A company called Noise grew a staggering 218% year-over-year, allowing it to rank third in the global market. Noise also ranked first in India. In the last quarter, Fire-Boltt was able to maintain its fourth place in the global market despite tight competition with Noise.

Coming in at number five, Huawei grew 65% year-over-year globally. Oat secured the sixth spot as it crossed two million shipments in the last quarter.

Lastly, Garmin experienced growth of 11% since its average selling price of around $365. However, the company’s shipments fell flat compared to 2021.

As for the overall market, India is now the biggest smartwatch market globally. The region experienced 171% growth year-over-year during the third quarter.

Smartwatch share 2

Despite India’s recent growth, the region still comes in at second place compared to North America which grew 21% year-over-year in the last quarter. This is because North America remained the largest market from Q4 2020 to Q2 2022.

During the third quarter, China’s shipments fell by 28% year-over-year. This is because the region has been struggling with COVID outbreaks as well as an unstable economy.

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About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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