Apple’s App Store guidelines updated: Game emulators and website links in EU music apps now permitted

Apple has recently announced updates to its App Store guidelines specifically for the European Union (EU) market, allowing for the inclusion of game emulators and external website links within music apps.

App Store

Game emulators enter the App Store (EU only… for now)

One of the most striking changes introduced by Apple is the acceptance of game emulators on its platform within the EU. Game emulators are software applications that replicate the functionality of gaming consoles, enabling users to play classic games on modern devices like smartphones and tablets.

Previously, Apple had strictly prohibited the inclusion of emulators in the App Store due to concerns related to intellectual property rights and the quality of user experience. The decision to embrace emulators in the EU suggests a willingness on Apple’s part to adapt to regional demands and potentially signals a broader shift in its global app policies.

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The inclusion of game emulators opens up exciting possibilities for gamers, allowing access to a wide array of retro games and enhancing the overall gaming experience on iOS devices. Developers now have an opportunity to explore innovative ways of leveraging this technology to create engaging and nostalgic gaming experiences.

Another noteworthy change is the permission granted to music app developers to include external website links within their applications. This update is particularly significant for music streaming apps, which have faced criticism for their reliance on Apple’s in-app purchase system and associated fees.

By allowing direct links to external websites where users can sign up for subscriptions or make purchases, Apple is providing developers with more autonomy and flexibility in monetizing their apps. This move not only benefits developers by potentially reducing costs but also enhances the user experience by offering more choice and transparency in subscription options.

While these changes are positive steps towards a more open App Store, it’s important to remember that Apple’s App Store guidelines can be complex and subject to change.

There might be specific limitations regarding the types of emulators allowed or the functionalities of external website links within music apps. As developers explore these newfound freedoms, we might see further clarifications and potential restrictions emerge from Apple.

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