How Apple’s partnership with Shutterstock will transform your iPhone

In a move set to reshape the AI landscape, Apple has secured a game-changing deal with Shutterstock. This deal grants the tech giant access to millions of images, providing a massive training boost for its AI algorithms.

This translates to a significant upgrade in Apple’s AI capabilities. By leveraging Shutterstock’s vast library, Apple is preparing to launch a wave of intelligent features across its devices. These features promise to streamline and personalize our everyday interactions, fundamentally transforming how we experience Apple’s ecosystem.


Apple prepares to revolutionize AI with Shutterstock data

According to a new report from Reuters, Apple has entered into an agreement with Shutterstock to license millions of images to train its AI models. This collaboration highlights the importance of high-quality visual data in the development of AI technologies. Notably, other tech giants such as Google, Meta, and Amazon have also pursued similar partnerships with Shutterstock, highlighting the growing demand for rich and diverse datasets to fuel AI advancements.

Access to a diverse range of visual data is crucial for training AI algorithms, particularly in areas such as image recognition, object detection, and facial recognition. By tapping into Shutterstock’s extensive library of images, Apple aims to enhance the accuracy and performance of its AI-driven features, ultimately delivering more personalized and intuitive experiences to users.


With the impending release of iOS 18, Apple is rumored to unveil a host of AI-powered features that are expected to revolutionize the user experience. While Apple has been perceived as lagging behind some of its rivals in AI integration, the tech giant’s strategic partnerships and investments suggest that it is prioritizing AI advancements.

Amidst the AI boom, Apple remains steadfast in upholding its commitment to user privacy. Unlike some competitors, Apple prioritizes on-device processing and minimizes data collection to safeguard user information. By developing AI models that leverage on-device technology, Apple ensures that user privacy remains a top priority while delivering powerful AI capabilities.

As the tech giant prepares to showcase its AI initiatives at the upcoming Worldwide Developers Conference (WWDC), anticipation is mounting for the unveiling of iOS 18 and other updates such as watchOS 9 and macOS 15. With the promise of “Absolutely Incredible” advancements, Apple is expected to redefine the future of AI-driven technologies and set new standards for innovation in the tech industry.

About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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