Apple’s rumored 13-inch Retina MacBook is exactly what consumers want

According to reports by Digitimes, Apple will be launching a new entry-level 13.3-inch Retina MacBook which would be priced between $799 – $999. If the report is correct, this will be Apple’s cheapest MacBook in a long time, and the final nail in the coffin for the MacBook Air.

Retina MacBook 2018

Apple’s cheapest MacBook is currently the Air, which costs $999 and ships with a 1.8Ghz dual-core Intel Core i5 processor and 8GB of RAM. However, this 13-inch MacBook Air ships with the same old non-Retina LCD display that was introduced with this line-up of MacBook Air. Although Apple updated all their Macs with Retina Displays, they never bothered to update the aging display panel on MacBook Air. Instead, they released a new line-up of 12-inch MacBooks, with a Retina Display, single USB-C port and fan-less design, in 2015.

As per Digitimes, the new MacBook displays will have the same resolution as Apple’s 13.3-inch MacBook Pro, i.e. 2,560 by 1,600. Digitimes also claim that Apple plans to sell 6 million units of the new MacBook which would mean that the Cupertino giant would be packing it with enough new features to make it a worthy purchase for most users.

As with all new technologies that Apple introduces, the new MacBooks are not the most affordable Macs in Apple’s lineup, which is why the MacBook Air with old technology is still available for sale. It might be possible that Retina Displays have reached that sweet price point where Apple believe that they can churn out a profit by selling it in a low-priced MacBook. If Apple actually delivers on this report, it will be great for consumers. Cuptertino’s product updates from recent years had made it seem like the company believes that cheaper Macs are best replaced with cheaper iPads rather than cheap Macs with new technology. A $999 MacBook with the newest technology is exactly what macOS users want.

Any bets on when Apple will bring Touch Bar to all MacBooks?

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