Diablo Immortal is a free-to-play title and a spot-on addition to the Diablo franchise. The game was officially announced back in 2018 but was finally launched in 2022 on June 1. In the eight weeks since it launched on the App Store and Google Play, Diablo Immortal has accumulated over $100 million in revenue.
Diablo Immortal has been ranked as the 13th highest in revenue in mobile games worldwide and the fourth-highest RPG and second-highest MMORPG, behind Fantasy Westward Journey. The current record is set by Pokémon GO which took just two weeks to reach the $100 million milestone. Fire Emblem Heroes took 10 weeks, Fortnite 12 weeks, and Final Fantasy XV: A New Empire 22 weeks.
Diablo Immortal players have spent $100M on in-app purchases since the game was released
According to a data report from Sensor Tower, the title has become one of the fastest video game IPs brought to mobile to hit the $100 million landmark, taking just eight weeks to reach this milestone. The report also states that due to Diablo Immortal being published in China by NetEase, the country has proven to be a strong market for the game. During its initial two days of release, the title ranked as the top most downloaded app across all categories on the Apple App Store in the country.
While Blizzard has had previous success in bringing Hearthstone to mobile, Diablo Immortal remains a significant release for the company at a time when the world’s largest PC and console publishers are eyeing up the platform. In 2019, Activision launched Call of Duty: Mobile, in partnership with Tencent’s Timi Studios, which has since surpassed $1.5 billion in player spending, while other publishers such as EA and Riot Games are also bringing big IPs like Apex Legends Mobile and League of Legends: Wild Rift to the space. Diablo Immortal’s early success has proven its IP has wide reach, but it remains to be seen whether the title can maintain its momentum for the long-term.
As of now, the United States ranks as the top country for revenue in Diablo Immortal. South Korea ranks second while Japan ranks third on the list. The App Store accounts for approximately 59% of total global player spending, while Google Play represents about 41%.
Blizzard Entertainment and NetEase have done a terrific job at providing the same Diablo experience that you would find on PCs and consoles. You can check out Diablo Immortal on both Apple App Store and Google Play Store. If you have already played the title, let us know your reviews in the comments below.
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