In the video presentation on its plans for the future, Facebook CEO Mark Zuckerberg announced the new name of the company “Meta”. Zuckerberg said that the new name reflects the company’s evolution from just social media platform into a metaverse. Now, all other aspects of Facebook businesses like WhatsApp, Instagram, Facebook app, Spart AR, and Oculus will be managed by Meta.
Last week, it was reported that the company might be going through a rebranding by choosing a new name that reflects its focus on building the metaverse; a virtual reality space that allows users to interact with other users in a computer-generated environment.
Mark Zuckerberg says that “from now on, we will be metaverse-first, not Facebook-first” company to deliver an immersive experience in every product they build
Accompanying the video announcement of rebranding, Meta (former Facebook) CEO Mark Zuckerberg posted a detailed explanation of the concept behind the new name Meta and his future plans for the company and social media. He wrote that the company has moved on from being about the Facebook app only and transitioned into a brand that delivers multiple services and in the future will offer a unique immersive internet experience.
I used to study Classics, and the word “meta” comes from the Greek word meaning “beyond”. For me, it symbolizes that there is always more to build, and there is always a next chapter to the story. Ours is a story that started in a dorm room and grew beyond anything we imagined; into a family of apps that people use to connect with one another, to find their voice, and to start businesses, communities, and movements that have changed the world.
From now on, we will be metaverse-first, not Facebook-first. That means that over time you won’t need a Facebook account to use our other services. As our new brand starts showing up in our products, I hope people around the world come to know the Meta brand and the future we stand for.
The next platform will be even more immersive — an embodied internet where you’re in the experience, not just looking at it. We call this the metaverse, and it will touch every product we build.
In the metaverse, you’ll be able to do almost anything you can imagine — get together with friends and family, work, learn, play, shop, create — as well as completely new experiences that don’t really fit how we think about computers or phones today.