At its quarterly earnings call, Comcast CEO Brian Roberts announced that the company has signed a deal with Apple to offer Apple TV+ video streaming service on Comcast platforms. Comcast Corporation is an American multinational telecommunication company and the second-largest broadcasting and cable television company in the world. It is also the parent company of NBCUniversal and produces feature films and television programs.
Therefore, the agreement to launch Apple TV app on a leading network will drastically expand the reach of Cupertino tech giant’s all-originals video streaming service. Currently, the service is available across Apple devices and on smart TV sets from LG, Sony, Samsung, VIZIO, TCL, Roku, and Amazon Fire TV devices, Chromecast with Google TV, PlayStation, and Xbox gaming consoles, and at tv.apple.com.
Apple TV+ service will soon be available on Xfinity X1, Xfinity Flex, and other platforms
Comcast representative said that the app will launch in the coming months, without giving a precise date, on Xfinity X1, Xfinity Flex, and upcoming XClass TV sets. It will also be available on the Sky Q cable box. As per the agreement, Apple will launch the Comcast Stream app on Apple TV set-top box.
Launched right before the outbreak of the COVID-19 pandemic in March 2020, Apple’s all-original video streaming service was slow in adding new titles to the service to capture a decent share of the market. Market research by JustWatch revealed that Apple TV+ only gained a 3% market share in the United States in Q4 of 2020. A new study by Digital TV Research predicts that Apple TV+ will hit 35.6 million subscribers by 2026 which is far less than Netflix, Disney+, and HBO+. Thus, Apple’s first deal with a traditional cable network might push its service to a larger audience.