A new study by Digital TV Research reveals that Apple TV+ hit 35.6 million subscribers by 2026. Apple launched its all originals video streaming service in November 2019 with a range of movies, shows, kids titles, documentaries, and more.
Altough the company has been regularly adding new titles on the Apple TV+, its subscription base is much smaller than other SVOD services like Netflix, Disney, HBO and others.
Even by 2026, Apple TV+ is far behind leading streaming services like Netflix, Disney+
As per The Hollywood Reporter, the research estimates that Disney+ will have more subscribers than Netflix by 2025 and three platforms will dominate the global SVOD market by 2026: Disney+, Netflix, and Amazon Prime.
“Three platforms will control nearly half the world’s SVOD subscriptions by 2026,” according to Digital TV Research. “Disney+ will be the biggest winner, overtaking Netflix in 2025. Disney+ will add 140 million subscribers between 2021 and 2026 to bring its total to 284 million.
Netflix will add 53 million customers by 2026, “revealing growth even for the most established platform,” and Amazon Prime will hit 243.4 million users.”
Apple TV+ will capture the least share of the SVOD market by 2026; “China’s Tencent will end 2026 with 98.7 million users, HBO with 76.3 million and Apple TV+ with 35.6 million.”
Apple does not share subscribers numbers, but popular titles like Ted Lasso comedy series, Palmer movie, and Billie Eilish: The World’s A Little Blurry documentary have been very successful for Apple TV+ which increased the service’s subscription base. Maybe to compete with SVOD service like Netflix which offers original and third-party content, and Disney+ which offers content from its recently acquired Fox Studios, Apple Studios have to invest production of new titles to offer.