Recently, Apple TV+ launched its anticipated documentary of popular and award-winning teenage singer Billie Eilish titled, “Billie Eilish: The World’s A Little Blurry” on February 26 in 100 countries. Now the Deadline reports that the new docu-movie was a massive hit with the young audience worldwide and the video streaming service gained record-breaking 33% new viewers.
In the past two months, this is the second successful title released on Apple TV+. At the release of the movie ‘Palmer’ starring Justin Timberlake in January, Apple TV+ had its most-watched weekend ever since its launch in 2019.
New Billie Eilish movie attracts 33% new viewers on Apple TV+
As Apple TV+ does not publish numbers, Mike Fleming Jr of the Deadline reports that,
The film became the biggest hit title for young adult audiences that Apple has had so far across its slate of films and TV series. The movie drew a record-breaking 33% new viewers to the service, with young adult audiences fueling the momentum from the moment the film premiered on Thursday, February 25. Nearly half of the film’s audience came from outside the U.S. and was number one among young adults across the globe, including the U.K., Australia, Mexico, Germany, Brazil, Russia, the Netherlands, France, and more, per Apple.
As Billie Eilish is a young global icon of the music industry, we believe it was an intelligent decision by Apple to tell the story of her struggle, career, and life at home to its viewers. The company also launched limited-edition Apple Gift cards in her signature green theme.
Apple TV+ is available for $4.99 per month with a month free trial across Apple devices via the Apple TV app and on the web at apple.tv.com. It is also compatible with third-party TV sets and consoles. The video streaming service is gradually expanding its catalog by procuring new titles like Dr. Brain, Calls and others. To update subscribers, the service released a preview of all the new original shows and movies coming in 2021.