Deadline reports that award-winning comedy series ‘Ted Lasso’ Season 2 had Apple TV+’s biggest weekend opening. The show’s weekend premiere boosted the video streaming service’s week-over-week viewership significantly.
Launching in August 2020, Ted Lasso showcases the journey of a small-time college football coach from Kansas, played by Jason Sudeikis, who is hired to coach a professional soccer team in England, despite having no experience coaching soccer. Over the year, the comedy series has won three Critics Choice Awards for Best Comedy category, Best Actor in a Comedy Series, and Best supporting actress in a comedy series, and two Writers Guild of America Awards for Best New Series and Best Comedy Series. Sudeikis won Gloden Globe Award for “Best Performance by an Actor in a Television Series” in the “Musical or Comedy” category and won the Screen Actors Guild Award for Outstanding Performance by a Male Actor in a Comedy Series category for his performance in Ted Lasso series.
The premiere of Ted Lasso Season 2 blew Apple TV+ viewership out of the park
The report shares the rating highlights provided by Apple:
- During the Ted Lasso Season 2 premiere weekend July 23-25, Apple TV+ grew its new viewers by a record-breaking 50% week-over-week. There was halo effect, with Ted Lasso helping boost viewership for Apple TV+’s comedies Schmigadoon, Physical and Mythic Quest as well during the three-day period.
- The viewership for the opening weekend of Ted Lasso’s second season was six times bigger than the viewership for the series’ premiere weekend last year.
- Premiering on Apple TV+ in more than 100 countries, the Ted Lasso Season 2 opener drove Apple TV+ to a 200% viewership increase vs. the previous weekend across the U.S., U.K., Canada, India, Italy, Australia, Mexico, Brazil, Russia, France and more.
The first episode of season 2 ‘Goodbye Earl’ premiered on July 23, in which AFC Richmond called in a sports psychologist to help the team overcome their unprecedented seven-game tie-streak. The second episode ‘Lavander’ will air ‘Lavender’ on July 30, Friday, in which Ted will be surprised by the entry of a familiar face and Roy tries out something new. Fans can also purchase the show’s official merch from wbshop.com.