How the new Unibody Apple Macbooks are manufactured

While the world may be going through the worst recession in decades, you can still enjoy luxury and premium style thanks to Apple. Apple’s unibody manufacturing process is amazing, and makes you hate your non-Apple notebook as it doesn’t seem to get that much care during manufacturing. Apple has posted this video of the new 13″ Macbook being manufactured with some interesting comments by Jony Ive, Senior Vice President of Design at Apple and Dan Riccio, Vice President of Product Design ( what’s the difference between design and product design? ). They show a lot of love for the new process, and at one point even claim the interior of the new Macbook is better than the exterior in some ways! Very unoriginal and controversial line, but the video is worth a watch, none the less.

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  1. Pingback: …Makes Me Furious » Blog Archive » How the New Unibody Apple Macbooks Are Manufactured | Ithinkdifferrent

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