How the new Unibody Apple Macbooks are manufactured

While the world may be going through the worst recession in decades, you can still enjoy luxury and premium style thanks to Apple. Apple’s unibody manufacturing process is amazing, and makes you hate your non-Apple notebook as it doesn’t seem to get that much care during manufacturing. Apple has posted this video of the new 13″ Macbook being manufactured with some interesting comments by Jony Ive, Senior Vice President of Design at Apple and Dan Riccio, Vice President of Product Design ( what’s the difference between design and product design? ). They show a lot of love for the new process, and at one point even claim the interior of the new Macbook is better than the exterior in some ways! Very unoriginal and controversial line, but the video is worth a watch, none the less.

About the Author

Imran Hussain is the founder and editor of iThinkDifferent, which he launched in 2008 to cover Apple news, reviews, and how-to guides. He has spent over 15 years writing about iOS, macOS, and the wider Apple ecosystem, with a focus on hands-on guides - installing developer betas, troubleshooting, and walking through new features on his own devices. Based in Dubai, he also loves to cover photography, gaming, and the tech industry more broadly on his social media profiles.

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  1. Pingback: …Makes Me Furious » Blog Archive » How the New Unibody Apple Macbooks Are Manufactured | Ithinkdifferrent

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