Instagram is bringing new features to improve users’ and creators’ experiences on the platform. Starting this week, users will be able to upload photos and videos from the web, add music to their Reels, and collaborate with other creators to raise funds. Out of the new changes coming to the social app, to make Instagram’s web app more usable has been a long request of users.
Recently, Instagram has been updating the app regularly. It replaced the swipe-up gesture to access links with new link stickers, updated its Search page to show photos and videos suggestions associated with the search work like on TikTok, introduced a new sensitive content control on iOS to allow users to personalize sensitive content in their discover section.
Instagram’s new changes are designed to compete with TikTok
TechCrunch writes that, after testing the feature this summer, the social media company will roll out a new capability on Instagram’s desktop app to allow users to post photos and less than a minute-long videos via the web browser on Thursday, October 21, 2021.
The second new feature coming to Instagram mobile app is “Collabs” as a test on its TikTok competitor, Reels. It will allow users to co-author their Feed and Reels by inviting another account holder for a collab and on accepting the invitation, posts from both accounts appear in their respective Feeds and Reels header. The new Collabs feature is designed for influencers or creators to expand their viewership and followers base by reaching a larger audience.
Last but not the least, the social media company will be testing a new way to create fundraisers for non-profits directly from the creation button in the profile settings. All the new features are focused on increasing engagement on the app and attracting users and creators to stay on the app longer than TikTok.
Earlier, the company’s Head Adam Mosseri detailed that Instagram will be undergoing a major revamp to compete with the popular video-sharing app, TikTok. He said that new TikTok like full-screen videos, a better shopping experience, and more will be coming to the app.