Instagram has announced major changes coming to the platform, especially for video sharing. In a video message, the company’s Head Adam Mosseri briefly explained that it is necessary to revamp Instagram for creators, videos, and more to keep it relevant in the current competitive social media industry. Therefore, to compete with TikTok and YouTube, the new features on the platform will be designed for entertainment and video.
TikTok has captured a major share of the social media industry. Its mobile-first videos creation feature has attracted a very large and global audience of creators and subscribers on the platform which has created its own line of TikTok celebrities. Instagram launched ‘Reels’ as an attempt to bring TikTok’s like video creation experience on the platform but the feature did not have an effective impact. Maybe that is why the company has decided to remodel its social media app.
Redesigned Instagram will offer TikTok like full-screen videos, a better shopping experience, and more
@Mosseri listed that the company is working on four areas: creators, shopping, videos, and recommendations. Currently, creators do not earn from the platform itself, influencers primarily earn via sponsorships or affiliate market on Instagram. Now, the company is working on providing creators with opportunities to make a living. Recently, the platform introduced new Insights for Reels and Live to help creators evaluate their content and understand their audience’s preferences.
The most important update coming to Instagram is the new full-screen video sharing. Saying that Instagram is “no longer a square photos-sharing app”, Mosseri explained that the company is working to bring more video entertainment on the app to counter “really serious competition. TikTok is huge, YouTube is even bigger, and there are lots of different upstarts as well.”
Changes are coming to video on Instagram 📺
At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri 😷 (@mosseri) June 30, 2021
The changes will also include new messaging features and improvements in the online shopping experience on the platform. The new updates will roll out gradually within the next six to 12 months time.