According to new research, Apple’s iPhone has allowed the tech giant to overtake Android smartphones’ market share in the United States. Android has been the market leader since 2010.
New research reveals consumers are consistently choosing Apple’s iPhone over other smartphones
According to data collected by Counterpoint Research analysts, via Financial Times, Apple has overtaken Android devices in the United States. The tech giant’s iPhone now accounts for more than half of smartphones used in the region.
According to Counterpoint, this milestone encapsulates a consistent trend over the last four years:
“Operating systems are like religions — never significant changes. But over the past four years the flow has consistently been Android to iOS,” said Counterpoint’s research director, Jeff Fieldhack. “This is a big milestone that we could see replicated in other affluent countries across the globe.”
During Apple’s Q3 2022 earnings call, CEO Tim Cook said that the company “set a June quarter record for both revenue and switchers to iPhone. With its advanced performance, capability, and ease of use, customers continue to find that iPhone remains the gold standard for smartphones.” Apple CFO Luca Maestri said, “We set a June quarter revenue record and our installed base of active devices reached an all-time high in every geographic segment and product category.”
Despite the coronavirus pandemic, recent macroeconomic uncertainties, and political instability, Apple’s iPhone continues to perform well in the premium smartphone market.
From the start of this year, Apple’s iPhone 13 has managed to see great success in all quarters despite Android competitors experiencing a slump in shipments. And this is the case globally. A report from Canalys in July revealed that Apple’s market share in the worldwide smartphone market saw 3% year-over-year growth in the last quarter despite the overall market declining by 9%.
Apple’s next-generation iPhone 14 lineup is expected to be unveiled on September 7 at its special fall event “Far Out.” The lineup will reportedly be comprised of four models: a 6.1-inch iPhone 14, a 6.7-inch iPhone Max, a 6.1-inch iPhone 14 Pro, and a 6.7-inch iPhone 14 Pro Max.