Apple CEO Tim Cook has appointed Kristin Huguet Quayle as the company’s vice president in charge of worldwide communications. The position had gotten vacant after the departure of former VP of global communication, Stella Low only after eight months of joining Apple.
Stella Low joined the tech giant in 2021 and prior to joining Apple, she worked at Cisco, Unisys, and Dell. At the time of her appointment, Low was deemed as the leader to navigate the company’s next chapter on the positive impacts it makes on communities around the world, owing to her “remarkable experience and leadership”.
Kristin holds Apple’s global PR reins amidst high-profile antitrust cases and legislations
In a statement given to 9to5 Mac, Apple’s spokesperson described Kristin Huguet Quayle as a “uniquely suited” worthy person to fulfill the responsibility of the company’s PR leader. But without giving precise reasons for Low’s departure, the company said that he left to spend more time with her family.
Kristin has played an instrumental role sharing Apple’s story of incredible innovation and strong values for more than 15 years. With an extraordinary depth of experience and a long track record of principled leadership, Kristin is uniquely suited for her new role overseeing worldwide communications.
Quayle is taking charge of the company’s global communications at a time when it is facing severe pressure from legislators to open the iOS App Store to sideloading (alternative app stores and payment methods) in the United States, EU, and other countries. Like South Korea which has forced Apple and Google to allow alternative payment methods on iOS and Android platforms, respectively.
To make a bad situation worse, high-profile companies like Epic Games and Spotify are presenting App Store as a walled garden to lock iPhone users in and markets Apple’s app economy as anticompetitive which forces developers, especially small developers, to pay unfair commission for in-app purchases.
At this time, Apple needs a strong voice to steer the narrative in its favor and counter the rivals’ arguments.