In celebration of popular clothing store ‘Union’, Apple has announced the new limited-edition Beats Studio Buds x Union. The new wireless headphones will be available on the store’s retail and online stores in the U.S and Japan on December 1, 2021. Beats, owned by Apple, launched its first in-the-ear headphones ‘Beats Studio Buds‘ in June this year. The headphones are compatible with iOS and Android devices, they have a lightweight design, feature active noise cancellation, and much more.
Limited-edition Beats Studio Buds x Union celebrate Pan-African roots
Established in 1989, Union encapsulates the spirit of music, art, and fashion trends of youngsters from around the world. In short, the black-owned business represents the fashion side of New York City’s youth and counter culture. Therefore, the limited-edition headphones adorn the color them of red and green Pan-African flag and the store’s logo on the charging case.
Beats announced the new collaboration on its YouTube channel with a video featuring Vince Staples heads to the house of Union founder, Chris Gibbs, who is testing out the new Beats Studio Buds x Union headphones. Union founders Chris and Beth Gibbs said:
“Music is the lifeblood of our store, so when Beats approached us, we were excited to work with them on these Buds. Collaboration is almost as important as music. It feels great to have worked with Beats on this project and to have collaborated with Vince Staples, a longtime friend of the store, to bring our vision to life.”
The Beats Studio Buds X Union will retail for $150 and offer the following features:
- Active Noise Cancelling for an immersive listening experience
- Transparency mode
- On-device controls for music, calls, and voice assistant
- Built-in microphone with wind reduction for elevated voice clarity
- Sweat and water-resistant earbuds
- Simple one-touch pairing for both Apple and Android phones
- “Hey Siri” support
- Up to 8 hours of listening time. A 5-minute charge gives up to 1 hour of playback when the battery is low
Update: Beats have put the video to private for now.