We all know Microsoft is one of the biggest companies in the computer industry and overall too. Recently, in the 8th Annual Top 500 Superbrands Survery, Microsoft has taken the top spot and named the UK’s Top superbrand followed by Rolls Royce and Blackberry. In 2008 and 2009, Google was ranked the number one superbrand, has dropped to 5th spot this year. The annual survey was compiled by The Centre for Brand Analysis (TCBA) and contains a number of panel experts and over 1,700 UK business professionals.
Other companies in the top 10 ranking include Virgin Atlantic, London Stock Exchange, British Airways. Blackberry improved a lot and jumped from 42nd place to 3rd place in just one year. There was improvement in other brands as well like British airways who came to 8th spot from 36th spot.
According to TCBA CEO, Stephen Cheliotis:
“Once again Microsoft and Google have proved their potency by fighting it out for the top spots, whilst many other brands have reaffirmed their consistent performance year on year. The financial services sector however has seen mixed results with the investment banks particularly losing ground over the year.”
Anyways, here are UK’s top ten superbrands for 2010
- Rolls-Royce Group
- Virgin Atlantic
- London Stock Exchange
- British Airways