Beats has started promoting a new campaign called Move How You Want with talents in different fields like Naomi Osaka, Kaia Gerber, Vince Staples, and Quen Blackwell to celebrate the global launch of Beats Fit Pro.
‘Move How You Want’ with Beats Fit Pro
The campaign is split into four 15-second vignettes, each focusing on a different talent: tennis player Naomi Osaka, actress Kaia Gerber, celebrated artist Vince Staples and influencer Quen Blackwell. All four clips feature Osaka, Gerber, Stapes, and Blackwell listening to Vince Staples’ Magic, set to release on February 14th. The vignettes end with the tagline “Move how you want to”.
“Beats Fit Pro was designed for music fans who are looking for the best listening experience possible. For us, that means top-tier acoustics and the most comfortable, secure fit so you can wear them for as long as you need to,” said Chris Thorne, CMO of Beats (via 9to5Mac). “We wanted to center our campaign around the message that music is for everyone to enjoy exactly how they want to. This message is why we specifically partnered with bold personalities who love music as much as we do.”
Beats Fit Pro launched in the United States in November and in China in December of last year and are now available worldwide in the United Kingdom, Ireland, France, Italy, Germany, Spain, the Netherlands, Belgium, Switzerland, Sweden, Canada, Australia, New Zealand, Japan, Singapore, South Korea, and elsewhere.
Beats says Beats Fit Pro are “its most advanced earphones to date.” Powered by Apple’s H1 chip for instant device pairing and switching, the fitness-centered earbuds feature active noise cancellation technology that includes Transparency mode. This, of course, makes them worth competitors to Apple’s own AirPods Pro.