An Apple leaker @Yeux1122 claims that the new 6.1-inch iPhone 14 base model will retail for $799, the same price as 6.1-inch iPhone 12 and 6.1-inch iPhone 13.
Reports also claim that the 5.4-inch iPhone mini model will be discontinued and the upcoming iPhone series will only offer models with larger displays including 6.1-inch iPhone 14, 6.1-inch iPhone 14 Pro, 6.7-inch iPhone 14 Max, and 6.7-inch iPhone 14 Pro Max.
If that holds true, then the new iPhone 14 base model will be the cheapest entry-level flagship iPhone, replacing iPhone 13 mini which costs $699.
Amidst a global decline in smartphone shipments, Apple has decided on a price freeze for the new 6.1-inch iPhone 14 base model
Currently, major smartphone manufacturers are experiencing a decline in shipments worldwide due to COVID-19, the Ukraine war, global chip shortage, and consumers’ low buying trends triggered by inflation. Therefore, it was expected that Apple will also increase the price by $100 across the new iPhone series.
However, in deteriorating macroeconomic conditions, iPhone sales are thriving. In China, iPhone sales grew by 13% Y-o-Y in May, and Apple reported $40.7 billion in record revenue in Q3, 2022.
Maybe the promising figures convinced the company’s top executives to maintain a price freeze for the second year in a row.
Leaker wrote that Apple’s top executives decided not to increase the price of the 6.1-inch iPhone 14 base model, this year as well, because it could lead to a decline in demand in a stifled global smartphone market.
The decision to impose a price freeze on the 6.1-inch iPhone 14 this year is alleged to have been made “at the top executive level,” despite the company facing increased production costs and continued supply chain unrest.
via MacRumors
