With inflation hitting every possible sector on the market, Apple is expected to raise the price of its upcoming flagship iPhone 14 lineup with a $100 increase for every model.
$100 price rise coming to all iPhone 14 models
The current iPhone 13 lineup feature four models: the 5.4-inch iPhone 13 mini which starts at $699, the 6.1-inch iPhone 13 which begins at $799, the 6.1-inch iPhone 13 Pro, which costs $999, and the 6.7-inch iPhone 13 Pro Max, which starts at $1,099.
This year, Apple is dropping the mini model in favor of a larger standard 6.7-inch iPhone 14 Max. In addition to this, we know that Apple will be increasing the exclusivity factor of its Pro models this year with a ton of features only coming to the higher-end iPhones.
Wedbush Securities’ Dan Ives told The Sun said that “a $100 price increase is coming for the iPhone 14.” Since component prices have been increasing across Apple’s entire supply chain, the tech giant is likely going to pass these costs onto its consumers.
CCS Insight’s Ben Wood says a price raise could be possible, but it depends on Apple’s decision to go through with it or not.
Apple will have some tough decisions to make on pricing on iPhone 14. There is no question that production and component costs continue to rise for all consumer electronics makers, and in the case of the UK, exchange rates are a factor too. These elements would suggest a price rise may be necessary. But given the cost of living head-winds Apple may decide that increasing prices could be counterproductive.
This year’s standard iPhone 14 model will feature the same design as its predecessor with the same A15 chip. On the other hand, the Pro models are expected to get a new pill + hole punch cutout for the display, major camera upgrades as well as rumored features like an always-on display. In the past, Apple has kept some elements exclusive to its higher-end iPhones. However, the internals were always upgraded each year for every model.
According to Bloomberg’s Mark Gurman and Kuo, the Pro models will feature an upgraded front camera. As revealed by Kuo, the front camera will also feature autofocus which will offer sharper images and improved picture quality. Furthermore, the camera will also have a 6-element lens instead of a 5-element lens, which will also add to the image quality.
The rear-end camera for the Pro models will be upgraded to 48MP. The bump will also enable 8K video recording, up from the iPhone 13 Pro’s 12MP camera and 4K video recording capabilities. 8K video recording has not been added to any iPhone model as of now but is commonly available on flagship Android smartphones.