Apple captured 18% of the global smartphone market in Q1, 2022

Apple captured 18% of the global smartphone market in the first quarter of 2022, making it the second most successful vendor. Its South Korean competition Samsung captured 23.4% of the market, making it the most successful vendor in that quarter.


In the first quarter of this year, Apple was the second most successful smartphone vendor

According to a new report from BanklessTimes, the race for the world’s most successful smartphone vendor continues with Samsung taking the lead in Q1, 2022 with 73 million shipments. The South Korean giant captured 23.4% of the market. Apple came in at number two with 56 million smartphones shipped and a market share of 18%.

The report notes that the Cupertino tech giant experienced a 2.2% year-on-year growth. In addition to this, it was the only OEM that saw positive growth in a sector that declined by 8.9%.

Apple Samsung


Chinese manufacturers Xiaomi, Oppo, and Vivo rounded out the top five smartphone vendors in Q1, 2022. Xiaomi accounted for 13% of the global smartphone market while Oppo and Vivo captured 8.7% and 8.1% of the market, respectively. Other manufacturers made up 29.1% of the market’s shipments for that quarter.

In related news, a report from June revealed that Apple’s iPhone captured 62% of the premium smartphone market for devices with a price tag of over $400 in the first quarter of 2022.

The Cupertino tech giant continued to lead the premium marker during the quarter, exceeding a market share of 60% for the second consecutive time. The source says this was driven by sales for the iPhone 13 models. The standard model in the lineup has been the best-selling smartphone globally each month since October last year. This was also the highest first-quarter share for the tech giant in the premium segment since Q1 2017.

Apple - iPhone 13

Apple’s iPhone 13, 13 Pro, 13 Pro Max, and iPhone 12 captured the top four spots in the list. The iPhone 13 Pro Max and the iPhone 13 Pro captured over two-thirds of sales volume within the ultra-premium price segment. This is attributed to strong demand in the United States, China, and Western Europe.

In another report published by the same source, the Cupertino tech giant led the global best-selling smartphone with its iPhone 13 and other models, followed by Samsung. The top 10 models captured 21% of the total smartphone market, with Apple capturing 12.3% of the market.

About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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