To provide an avenue for the American youth to work for change in their communities, Snap Inc. launched the “Run For Office” on Snapchat in October last year driven by the platform’s 90% reach to 13-24 year olds in the United States.
Recently, the company released a new ad for Run For Office to educate users about the initiative, how to participate, and to emphasize the importance of young people participating in the political process.
Here is what you need to know about the initiative to empower the next generation to become active and engaged citizens.
Here is everything you need to know about the Run For Office initiative on Snapchat
The in-app initiative is designed to help young people explore hundreds of opportunities to run for local offices to address the issue they care about ” from City Neighborhood Board and Township Council to School Board and State Representative.”
For users who are interested in running for public offices, the in-app Run for Office Minim users offers the following features:
- Centralized portal for over 75,000 upcoming elections for offices on federal, state, and local levels which can be filtered by issues.
- Access to experienced candidate recruitment agencies and training programs to help in starting a campaign like New American Leaders, New Politics, Women’s Public Leadership Network, Run GenZ, LGBTQ Victory Institute, Vote Run Lead, Run for Something, and others.
- Nominate friends to run for office.
- The “My Campaign Dashboard” is a personalized campaign hub that displays the steps needed to get on the ballot, share stickers to start a campaign with closest friends, and more.
How to access Run For Office Mini on Snapchat
Users in the U.S. can access Run for Office on the app by swiping down on the camera UI to display Snap Minis (in-app games) or simply by searching for ‘Run for Office’ within the app.
We know this next generation is the most diverse, yet currently only 6% of state legislators are under the age of 35. We hope our Run for Office initiative will help shape a more equitable, and reflective, democracy that includes all Americans, including young people.