Spotify has announced the acquisition of Betty Labs, the developer of a live audio app, ‘Locker Room’. This move will bring the Swedish music streaming company onto live audio space like the Clubhouse app. The Clubhouse app has gained immense popularity and growth with its unique invite-based audio chatrooms. Invited users can create and join rooms to interact with multiple people in real-time. High-profile leaders, celebrities, and public figures like Elon Musk, Mark Zuckerberg, and others have participated in Clubhouse chatroom discussions.
Now, Spotify hopes that the new acquisition builds on our work to create the “future formats of audio” and will accelerate Spotify’s entry into the live audio space.” The Locker Room app, designed for sports fans, is developed by Betty Labs, a “forward-leaning” company that delivers a groundbreaking live experience. And the Swedish music streaming service “will leverage its unparalleled data, insights, and strength in user experience to build out a full complement of live and on-demand offerings for users and creators across the globe.”
Spotify is excited to enter the live audio space with the acquisition of Betty Labs
As per the announcement, the music streaming company will change and expand Betty Labs’ Locker Room into an improved live audio space for creators and fans on a variety of genres like sports, music, and cultural programs. Hosts will also enjoy interactive features to connect to audiences in real-time.
We’ll give professional athletes, writers, musicians, songwriters, podcasters, and other global voices opportunities to host real-time discussions, debates, ask me anything (AMA) sessions, and more.
Gustav Söderström, Chief Research & Development Officer at Spotify said:
“Creators and fans have been asking for live formats on Spotify, and we’re excited that soon, we’ll make them available to hundreds of millions of listeners and millions of creators on our platform. The world already turns to us for music, podcasts, and other unique audio experiences, and this new live audio experience is a powerful complement that will enhance and extend the on-demand experience we provide today.”
Betty Labs Founder and CEO Howard Akumiah said:
“We are excited to join forces with Spotify and contribute to building the future of audio—we’ll invest more in our product, open the experience to Spotify’s audience, diversify our content offerings, and continue expanding the community we’ve built. With Spotify, we’ll continue to offer the best home for sports fans and use the lessons we’ve learned along the way to create the ultimate destination for live conversation around music and culture.”
Read More:
1 comment