Spotify Blend beta to allow users to co-create playlists

Spotify has introduced a new ‘Blend’ personalized feature on its mobile app. Currently, in beta, Spotif yBlend allows two friends, partners, family members, and colleagues on the app to compile playlists.

In addition, the Swedish music service has also launched a new ‘Only You’ in-app experience globally. The new feature creates playlists according to the recently listened to artists, assigns signs to artists as per mood and discovery, and other personalized factors. Users can also listen to playlists of the favorite artists’ fans.

Spotify - Blend

Spotify Blend beta allows users to “put it all together”

Available for free and Premium subscribers, Blend will allow two subscribers to share their favorite songs/ artists in real-time. All users have to do is to send a ‘Blend’ invitation via messaging app, and when the co-creators accept the invite, they can add songs to the playlist.

Blend is a new way for two friends to merge their musical tastes into one curated playlist made just for them, making it even easier for users to connect, discover, and share the music they love with one another.

As per the announcement, subscribers can easily create Blend on their iOS and Android smartphones by following the steps:

  1. Tap “Create Blend” in the ‘Made For You’ hub on your smartphone. Spotify - Blend
  2. Tap + icon to invite a selected friend/partner “to blend with by sharing a single-use invitation via messages or email. (For each friend you want to blend with, you will need to generate a new invitation.)” Spotify - Blend
  3. Once the invited friend accepts the request and joins Blend, Spotify app will automatically generate a custom tracklist “for the two of you filled with songs you already love—and recommendations combining your listening preferences and tastes.” Spotify - Blend
  4. To make it easy to track the contributor, the app shows the blender’s image. “It’s easy to identify how each friend has influenced the track choice. Simply check the profile icons next to the track.” Spotify - Blend

Spotify Blend is available to iOS and Android users worldwide as a beta. The feature will be updated as per user feedback. However, the company does not mention when Blend will be released to the public.

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