The girl in this ad is aged 4 and a 1/2 and she explains how to she uses Windows Live Photo Gallery. She also ends it with “I’m a PC and I’m 4 and a half.” A very cute ad, and this could do wonders to boost the popularity of Windows Live unlike the Gates-Seinfeld ads that were hard to understand. I have to say though, this ad doesn’t look worth $300 million.
“Meet Kylie. At just 4 ½, Kylie doesn’t have that much experience with a PC. She’s a rookie. Yet she transferred her photos from her camera, color-corrected them, then e-mailed a snapshot of her pet fish, Dorothy, to her family. All using Windows Live Photo Gallery. It makes fixing and sharing photos easy at any age. Why not try it for yourself? “
Nice idea to use Rookies to promote their brand.