A new TikTok Creativity Program has been announced by the platform. The program is asking eligible creators on the short-form video app to record videos longer than one minute in order to be eligible for higher revenue.
TikTok Creativity Program launches in beta
Videos on TikTok were just 15 seconds long when the app initially debuted. In order to create a fascinating film in such a short amount of time, videographers had to get really inventive. The ultra-short format allowed viewers to obtain rapid entertainment hits without having to commit any time to a video they might not like.
The maximum duration of a TikTok video was raised to one minute in 2017, yet many artists still choose to stick with 30 seconds. The maximum video duration was once more raised in 2021, to three minutes.
The social media company today announced the TikTok Creativity Program, and it explicitly asks chosen creators to produce videos that are longer than one minute.
Designed to help creators foster their creativity, generate higher revenue potential and unlock more exciting, real-world opportunities, the Creativity Program Beta is the latest addition to our range of monetization tools that support creators of all levels in being rewarded. We developed the Creativity Program based on learnings and feedback from our creators on our creator solutions, including the TikTok Creator Fund. The Creativity Program Beta will initially be available to creators by invite-only and then become available to all eligible US creators in the coming months.
To start earning, creators must create and publish high-quality, original content longer than one minute. Creators will have access to an updated dashboard to view video eligibility, estimated revenue, and video performance metrics and analytics.
Eligible creators currently enrolled in the TikTok Creator Fund can choose to switch to the Creativity Program Beta.
As of right now, the TikTok Creativity Program is in invitation-only beta, but the company the announcement says that it will soon be available to all eligible creators in the United States.