Apple CEO Tim Cook encourages employees to make donations to relief efforts in Ukraine

Apple CEO Tim Cook has sent an email to employees about the invasion of Russia in Ukraine and the steps the company is taking. In addition, Apple has pledged to match employees’ donations to humanitarian aid organizations working in the region on a two-for-one basis.

Tim Cook email to employees Ukraine

Tim Cook sends an email to Apple employees about the crisis in Ukraine

As reported by The Verge, the email highlights Apple’s recent move to stop selling its products in Russia via its online store and Apple’s claim to match employee donations at a ratio of 2:1.

Apple is donating to humanitarian relief efforts and providing aid for the unfolding refugee crisis. We are also working with partners to assess what more we can do. I know that many of you are eager to find ways to support as well, and we want to help amplify the impact of your donations. Starting today, Apple will match your donations at a rate of 2:1 for eligible organizations, and we will make this retroactive for donations to those organizations since February 25. Please visit the Employee Giving Portal to learn more.

Cook went on to say that the Cupertino tech giant is supporting its teams in Ukraine and across the region. 

We are working to support our teams in Ukraine and across the region. In Ukraine, we have been in contact with every employee, assisting them and their families in any way we can. For our Ukrainian team members located outside of the country that may need support, please contact [email redacted]. And for any employee who needs any support, please visit the People site for available resources.

The email also notes the removal of Russia Today News and Sputnik News from international App Stores. The tech giant has also suspended Apple Pay support in Russia.

The move comes after Mykhailo Fedorov, Deputy Prime Minister of Ukraine, wrote a letter addressed to Cook, asking the company to stop selling its products and services in Russia, in an effort to motivate Russian youth to proactively stop military aggression from their country. Explaining the on-ground situation in Ukraine due to the military attack by Russia, Fedorov specifically asked the CEO to protect “Ukraine, Europe, and, finally, the entire democratic world” and stop supplying services and products to Russia.

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About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.

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