Apple is celebrating 106 years of the United States National Park Service with a $10 donation to the National Park Foundation for every Apple Pay purchase made to buy Apple products from August 8 to August 28. In addition to this, the tech giant will also offer curated collections on Apple Maps, Apple Podcasts, and more.
Apple to highlight curated content across its services to showcase the beauty and history of the US National Parks
In an announcement post, Apple detailed all it is planning to do to help the US National Park Service in protecting nature’s treasures for every generation to come.
“Whenever I visit our national parks — as I did recently in Yosemite and Glacier — I feel the sense of awe, tranquility, and quiet reverence only nature can inspire,” said Tim Cook, Apple’s CEO. “We’re proud to partner with the organizations and communities who maintain our parks, educate us about their history, and share them with the world. These treasures are well worth protecting, today and for every generation to come.”
The tech giant will be donating $10 for every Apple Pay purchase made at its retail stores, through its website, and through the Apple Store app to the US National Park Service. It will donate a maximum of $1,000,000.
“America’s national parks are a gift we share,” said Will Shafroth, the National Park Foundation’s president and CEO. “Apple’s partnership and generous commitment help to ensure that all people see themselves in national parks and feel welcome in these places that belong to all of us.”
Aside from the donations, users can also enjoy “the unique worlds of these parks” through special collections and offerings across Apple services. On Apple Maps, users can take the “Parks that Honor Native American History” to learn more about national parks celebrating Indigenous history and heritage. In addition, Apple Podcasts will feature a collection of episodes focused on Indigenous voices, including the “Yellowstone” episode of “Parks,” an Indigenous-led podcast about the people who lived on US public lands before colonists arrived.
“Of my time as a corps member and intern of the National Park Service, I have been given an opportunity that has influenced how I developed and continue to develop myself as a steward,” said Anderson, who is a member of the Nansemond Indian Nation. “I have learned that I am not only a steward of my environment, but also of my culture. The profound time I have spent working with the team around me will forever have a positive impression on who I strive to become for myself and for my community.”
Finally, a new Apple Watch Activity Challenge will become available on August 27 with a limited edition Activity Challenge award. Users can earn the award by completing a hike, walk, run, or wheelchair workout of a mile or more.