YouTube is testing a cheaper ‘Premium Lite’ subscription in Europe

Google is testing a new pocket-friendly YouTube ‘Premium Lite’ subscription plan in select European regions. Under the new plan, users in Belgium, Finland, Denmark, Norway, Luxembourg, Sweden, and the Netherlands will be able to watch ad-free content with offline download capability for a new affordable price.

The current Premium subscription costs $11.99 per month with a month free trial. It offers ad-free videos, offline download, and background play features. It also includes access to YouTube Music Premium and Originals.

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YouTube’s new Premium Lite plan costs €6.99/month in select European regions

The new Premium plan was first spotted by a user on ResetEra and later confirmed by the company. In a statement to The Verge, YouTube’s spokesperson said:

“In Nordics and Benelux (except for Iceland), we’re testing a new offering to give users even more choice: Premium Lite costs €6.99/month (or local equivalent per month) and it includes ad-free videos on YouTube,” a YouTube spokesperson said in a statement. In comparison, YouTube’s existing Premium plan costs around €11.99 a month in Europe.

The new plan will include ad-free viewing on the social media company’s app on iOS, Android, web, gaming consoles, and smart TVsets. It will also be available on the YouTube Kids app. Unlike the current Premium plan, the new has restricted features.

It doesn’t include any YouTube Music benefits like ad-free listening, and it doesn’t include Premium’s other features like background playback (for when you want to switch to another app while continuing to listen to audio from a YouTube video), or offline downloads.

Earlier, the social media company released support for the picture-in-picture (PiP) feature on iOS for non-premium and Premium subscribers. The (PiP) feature allows users to continue watching a video in a floating window while using other apps or browsing the app’s own content.

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Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.

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