YouTube Premium is increasing its subscription fee, affecting new and legacy users. Let’s take a closer look at the details of the price hike.
YouTube Premium price hike: What you need to know
YouTube Premium’s price increase began rolling out in July 2023, impacting users in different regions at different times. As of December 9, 2023, most regions have transitioned to the new pricing structure. Here’s a breakdown of the new prices:
| Country | Individual Plan | Family Plan | Student Plan |
|---|---|---|---|
| United States | $13.99 | $22.99 | $6.99 |
| United Kingdom | £19.99 | £24.99 | £5.99 |
| Canada | $16.99 | $24.99 | $7.99 |
| Australia | $16.99 | $26.99 | $9.49 |
| India | ₹129 | ₹189 | ₹79 |
| Turkey | 59.99 ₺ | 89.99 ₺ | 29.99 ₺ |
| Argentina | $1.10 | $1.67 | $0.75 |
| Germany | €13.99 | €17.99 | €6.99 |
| France | €11.99 | €17.99 | €5.99 |
| Japan | ¥1,180 | ¥1,780 | ¥680 |
| South Korea | ₩13,900 | ₩20,900 | ₩7,400 |
Legacy users and grace periods
While the increase affects all users, YouTube offered a grace period for existing subscribers on legacy plans. This meant they continued paying the old price for a specific time before being transitioned to the new rates. The grace period varied by region, typically lasting at least three months. This allowed time for users to adjust to the change and consider their options.
According to YouTube, the price increase is necessary to keep up with market changes, including inflation and local tax variations. Additionally, the funds will be used to improve the platform and support the creators you love.
We don’t make these decisions lightly, but this update will allow us to continue to improve Premium and support the creators and artists you watch on YouTube.
If you’re unhappy with the new price, there are alternatives to consider:
- Downgrade your plan: If you don’t need all the features offered by YouTube Premium, consider switching to a lower-tier plan like YouTube Music.
- Cancel and find alternatives: Explore other streaming services like Spotify or Apple Music that might offer a better value for your needs.
- Utilize free trials: Many streaming services offer free trials, allowing you to test them out before committing.
Ultimately, the decision of whether or not to continue subscribing to YouTube Premium is up to each user. However, it is important to be aware of the new pricing before making a decision.
Read more:
- YouTube features a new option for creators to pause comments on videos
- YouTube companion app “Play” app updates with new the ability to follow channels, UI, and more
- Google Bard can analyze YouTube videos and answer questions about them with the latest update
- YouTube Music unveils Speed Dial and personalized playlist art, all powered by AI
