Contrary to the odds, Apple sold more than 40 million iPhone 13 models in the last Holiday season, ending in December 2021. According to the Wedbush analyst, Daniel Ives says that the record sale of the latest flagship series is accredited to its strong demand in major markets.
Apple faced supply constraints like most tech companies due to the global chip shortage which pushed the delivery dates of iPhone 13 Pro models, especially, closer to Dec 25 or later. And based on that, Bloomberg reported that the tech giant had notified its suppliers of the diminishing demand for the iPhone 13 series because the consumers were tired of waiting.
iPhone 13 series strong demand in China propelled its record sales in the Holiday season
In his new note to investors, viewed by MacRumors, Ives explained that supply chain checks reveal that the demand for iPhone 13 models is much higher than supply in the December quarter, Q1 of 2022. The huge revenue bump will reflect in the company’s upcoming Q2, 2022 as well.
Based on our supply chain checks over the last few weeks, we believe demand is outstripping supply for Apple by roughly 12 million units in the December quarter which now will add to the tailwinds for Cupertino in the March and June quarters as the supply chain issues ease in 1H22.
Furthermore, he said that China has played a significant role in the increase of iPhone 12 and iPhone 13 models sales in the last 12 months. In November 2021, the Counterpoint Research market study revealed that the success of the iPhone 13 series made Apple the #1 smartphone brand in China, after six years.
Before the launch, pre-orders for the latest iPhone series crossed over 5 million in China within a couple of days. Recently, on the ‘Singles Day’ sales event, Chinese e-commerce giant JD.com sold over $15 million worth of iPhones in just two seconds which illustrates the strong demand for iPhones is strong in China.
Reportedly, the tech giant will hit 300 million units in 2022 by increasing the shipments of the iPhone 13 series by 30% for the first half of 2020 and launching iPhone 14 series in the September quarter.