Buying the new Apple TV 4K on Amazon costs $289.99 for its November 13 release, $9.01 under the $299 Apple charges. The price carries a 30-day low label, and a $10 gift card with Amazon Store Card approval brings it to $279.99.
The $9.01 comes to about 3 percent off, so the card offer is the bigger saving if you were already planning to open the card. Apple TV 4K models from the 2nd generation onward get Siri AI once they run tvOS 27.2.1, so those owners do not need the new box.
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Apple TV 4K on Amazon Saves $9.01
Apple sells the box for $299 in the United States, or $49.83 a month for six months through Apple Card Monthly Installments. The $289.99 price is for the version without AppleCare+, so check the style selected before you order.
Delivery Is Listed for November 18
Amazon shows free delivery on Wednesday, November 18 for customers without Prime, and Prime members see overnight delivery. The date depends on your address, so check it at checkout.
Amazon sells and ships the box itself, and returns are open until January 15, 2027, which covers holiday gifts.
What the Box Includes
Apple rates the A19 chip at up to 50 percent faster CPU performance and up to 2x faster GPU performance than the previous generation. The chip adds a dedicated AV1 decoder, and the box plays Dolby Vision, HDR10+ and Dolby Atmos. Three far-field microphones let you say “Hey Siri” without the remote.
Siri AI is a beta in English and needs an Apple Intelligence-enabled iPhone or iPad for the owner of the home. You can also set up four-speaker HomePod surround sound with a matching pair in front and a matching pair at the back, using HomePod mini 2 or HomePod (2nd generation) speakers.
The included Siri Remote supports Find My, so you can play a sound on it from your iPhone, and Precision Finding works with iPhone Duo, iPhone Air or iPhone 17 or later, excluding iPhone 17e. Apple also sells the remote separately for use with Apple TV HD and Apple TV 4K.
The first Apple TV 4K reviews praised the picture and faulted the price and the Siri AI beta, and found little reason for owners of the 2022 model to upgrade. A power cord comes in the package, and an HDMI cable is sold separately.
Product prices and availability are accurate as of the date and time indicated and are subject to change.
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