AirTag reviews: smart, functional, better than Tile, and worth the wait

AirTag is about to go on sale starting tomorrow, and reviews have started pouring in today. Most reviewers had them just for 8 hours or less, so these impressions are not based on days of use, however, they are pretty positive and praise AirTag’s simple setup, smart features, focus on privacy, and integration with the Apple ecosystem.

Apple AirTag

AirTag reviews are full of praises for the location tracker

Input Mag had nothing but good things to say about AirTag. If you usually need help finding lost products and are using an iPhone, AirTag is vastly superior to any other alternative.

Apple’s $29 AirTag is straight out of the company’s playbook: Take an existing product and make it so much better that everything else looks like amateur hour. The only reason to buy a Tile over an AirTag is if you use Android since Apple’s item tracker only works with iOS devices. Even so, you’re getting a vastly inferior item tracker.

Rarely is there a new Apple product that I review that gives me no hesitation to spend my own money on it within minutes of setting it up. Between its low price (there’s also a four-pack for $99) and pinpoint accurate tracking executed using Ultra Wideband (UWB) and combination of audio, visual, and haptics on an iPhone, buying a four-pack is a no-brainer come preorder time on Friday, April 23.

CNN’s review of AirTag echoed the sentiments shared by other reviews. If you are in the Apple ecosystem, AirTag works great.

Here’s the scoop on AirTags — if you have an iPhone and are in the Apple ecosystem, they make a whole lot of sense. We’re all getting ready to go back out into the world, maybe even planning some trips, and this is a super-simple way to keep track of things.

The privacy of the Find My network gives us more breathing room in comparison to other trackers, and Precision Finding, which enables turn-by-turn directions to your item, is quite literally a game changer. You will need an iPhone with the U1 Chip to take advantage of it, though.

The Verge made a nice little video review that we covered in our post regarding AirTag unboxing videos, but their writeup is also very detailed. They call AirTag a thoughtfully designed system that focuses on privacy and safety and that it could be a threat to Tile.

AirTags have been rumored for years but never seemed to materialize. They’re really here now and though I wouldn’t go so far as to say they’re worth the wait, I do think Apple has put together a thoughtfully designed system that goes a long way toward ensuring privacy and safety while still making it easier for you to locate your stuff.

AirTags are a very Apple-y Apple product, and that ends up being great but also just a little annoying (and, for third-party companies like Tile, troubling).

Matthew Panzarino of TechCrunch praised the simple setup for AirTag and its Precision Finding feature.

I’ve been playing around with Apple’s new AirTag location devices for a few hours now and they seem to work pretty much as advertised. The setup flow is simple and clean, taking clear inspiration from the one Apple developed for AirPods. The precision finding feature enabled by the U1 chip works as a solid example of utility-driven augmented reality, popping up a virtual arrow and other visual identifiers on the screen to make finding a tag quicker.

Perhaps these positive AirTag reviews are what Tile was afraid of. Now that Find My Network is online, and third-party apps can take advantage of the same APIs that Apple is using for AirTag, Tile should be working hard to enable such integration, but instead, they are focusing more on hurling accusations at the Cupertino tech giant.

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