Apple has expanded new App Store price points for all types of in-app purchases. Now, developers can choose from 900 different price points for their digital goods and services.
In the aftermath of a settlement with U.S. developers over App Store policies in 2021, Apple introduced 700 new, more flexible, price points for apps offering auto-renewable subscriptions in December 2022 which totaled 900 price points for developers in select from.
It also announced that the new App Store price points would be expanded to all other apps and in-app purchases in the spring of 2023 so that developers can manage and control the price of their products across global storefronts and currencies.
New App Store price points are available to all developers
As per the announcement, the App Store upgrade and new prices are effective from March 9 across all apps and purchase types including subscription and one-time purchases, starting from $0.29 to $10,000.
Choose from 900 price points — nearly 10 times the number of price points previously available for paid apps and one‑time in‑app purchases. These options also offer more flexibility, increasing incrementally across price ranges (for example, every $0.10 up to $10, every $0.50 between $10 and $50, etc.).
Developers can also use globally equalized prices across 174 storefronts and 44 currencies to offer relevant pricing to customers and define the availability of purchases by the storefront to deliver customized content and services for each market.
Furthermore, if developers do not update the pricing by May 9, Apple will update the pricing of existing apps and one-time purchases will be updated across 175 storefronts using their current price in the United States as the basis.
Previously, Apple increased App Store prices in select regions like the United Kingdom, Egypt, Norway, and others for apps and in-app purchases because of changes in taxes and foreign exchange rates.