Apple has announced App Store price increase in the United Kingdom, Egypt, Norway, and other regions will go into effect on February 13, 2023. App Store price hikes will be applicable to apps and in-app purchases because of changes in taxes and foreign exchange rates.
Available in 175 storefronts, App Store supports 44 currencies to enable developers to sell their services and products. The company explains that it upgrades prices on its digital marketplace based on changes in exchange rates.
Periodically, we update prices on the App Store in certain regions based on changes in taxes and foreign exchange rates. This is done using publicly available exchange rate information from financial data providers to help ensure prices for apps and in‑app purchases stay equalized across all storefronts.
App Store new prices will be applicable on apps and in-app purchases
As per the announcement, the price increases will be applicable on apps and in-app purchases in the UK, Norway, Nigeria, Hungary, Egypt, Colombia, and South Africa. The new prices are available here.
On February 13, 2023, prices of apps and in-app purchases (excluding auto-renewable subscriptions) on the App Store will increase in Colombia, Egypt, Hungary, Nigeria, Norway, South Africa, and the United Kingdom.
Furthermore, prices will decrease by 3% in Uzbekistan because of the reduction in the country’s VAT and remain the same in Ireland, Luxembourg, Singapore, and Zimbabwe.
- Prices in Uzbekistan will decrease to reflect a reduction of the value-added tax rate from 15% to 12%. Your proceeds will be adjusted accordingly and will be calculated based on the tax-exclusive price.
- Ireland: Reduction of value-added tax rate on electronic newspapers and periodicals from 9% to 0%
- Luxembourg: Reduction of value-added tax rate from 17% to 16%
- Singapore: Increase of goods and services tax rate from 7% to 8%
- Zimbabwe: Increase of value-added tax rate from 14.5% to 15%
Previously, the company increased App Store prices in regions using Euro currency and in Turkey and introduced 700 new price points and a flexible price management system for developers which will go into effect this spring.