Apple recently extended its partnership with (RED) to allow all eligible proceeds to be donated to the Global Fund’s COVID-19 Response. Originally, the program was supposed to come to an end on June 30, but the tech giant has extended it till December 30. After which, it will revert to HIV/AIDS programs.
(PRODUCT)RED purchases will continue being redirected to Global Fund’s COVID-19 Response
The Cupertino tech giant has been partnering with (RED) for 14 years now selling exclusive (PRODUCT)RED versions of its products and donating funds to help the fight against HIV/AIDS. Apple says that donating funds to support the COVID-19 Response will offer significant relief to healthcare systems most impacted by the ongoing global pandemic. As a result of COVID-19, over 100 Global Fund‑supported countries reported widespread HIV/AIDS programs and service delivery disruptions. By helping to improve these health systems, it will turn in help the fight against HIV/AIDS.
For 14 years, our partnership with (RED) has led to almost $250 million in donations to fund HIV/AIDS treatment programs. Now through December 30, Apple is working with (RED) to redirect 100 percent of eligible proceeds from (PRODUCT)RED purchases to the Global Fund’s COVID‑19 Response. This will provide critical support to health systems most threatened by the outbreak and, in turn, help preserve lifesaving HIV/AIDS programs in sub-Saharan Africa.
The (PRODUCT)RED website says a six-month disruption of antiretroviral therapy could lead to more than 500,000 additional deaths from AIDS-related illnesses in sub-Saharan Africa in 2020 and 2021. Furthermore, one pill a day can reduce the risk of HIV transmission during pregnancy to nearly zero, but a six-month disruption in treatment can increase mother-to-child transmission twofold.
The tech giant first announced that it was redirecting a portion of eligible funds to help fight COVID-19 in April 2020. Now, the program is going to redirect 100% eligible funds to help people in need.
Apple offers (PRODUCT)RED versions, including iPhone 12, iPhone 11, iPhone SE, cases for each, and Apple Watch bands. Purchasing a red iPhone touch, red Beats Pill+ or red Beats Solo3 will also contribute to the fund.