A new mobile market study by Strategy Analytics reveals that Apple’s iPhone sales in Europe grew in the second quarter of 2021. And Samsung was the only major smartphone manufacturer to experience a decline in the European market in the same quarter.
Apple is going to launch the next-generation smartphone series, iPhone 13 in September. In spite of that, iPhone 12 sales have been strong. The flagship smartphone series has been popular amongst the masses, worldwide because of 5G network support, fast performance, and improved camera. The iPhone 12 Pro models were more successful because of the larger display and better technology like LiDAR scanner, telephoto zoom, image-sensor stabilization, and other features.
In Q2 2021, Apple shipped 9.6 million iPhone units in Europe
As per the report, the Cupertino tech giant experienced strong sales with 16% Y-o-Y growth and shipped approximately 9.6 million iPhone units in Europe in Q2 2021. “The iPhone 12 range continues to resonate with loyal Apple fans who were overdue to replace their aging 4G models.”
For June quarter 2021, Apple recorded $81.4 billion in revenue and iPhone sales grew by 50% accounting for $39.6 billion in revenue. At the third quarter’s earnings call, CEO Tim Cook shared that the company saw “double-digit” growth for switchers and upgraders owing to the aforementioned advanced capabilities and technologies. The same reasons are reiterated by the new report as well.
We had strong double digit growth for switchers and for upgraders. And in fact, it was our largest upgrade quarter for a Q3 ever. And and so we feel really, really great about both categories. And as Luca kind of said during the preamble, our opening comments, our results are really strong for iPhone around the world. And so it’s been a very, very strong cycle. And yet we’re the penetration on 5G is obviously still very, very low. And so we feel really good about the future of the iPhone.
The report also mentions in Q2 2021, Xiaomi emerged as a competitor in the European smartphone market. By offering 5G models at a pocket-friendly price, it was able to take over Samsung.
The highlight of the quarter is Xiaomi emerging as Europe’s number one vendor by smartphone shipments for the first time ever. We estimate Xiaomi shipped a record 12.7 million units in Europe to overtake long-time leader Samsung.
Samsung shipments dipped -7% YoY to 12.0 million units in Europe in Q2 2021. Samsung is performing well with the new 5G models from the Galaxy A series, but it faces increasing competition from Apple in the high-end and the Chinese vendors in the low-end, and it has failed to take full advantage of Huawei’s demise in Europe.