Apple appoints Micheal Shapiro as new corporate treasurer and new VP

In the recent shuffle of senior executives at Apple, Micheal Shapiro was appointed as the new corporate treasurer after the retirement of Gary Wipfler who was part of the company for 35 years. People familiar with the matter told Bloomberg that the new promotions also included key software, marketing, and chip executives.

Apple

Here is the list of Apple executives promoted to vice president level

As per the report, Shapiro will manage the money and financial risks of the first American $2.5 trillion company. Other new VPs at the company are as the following:

Software division

Apple’s head of software engineering, Craig Ferderighi promoted two senior to vice president levels.

  • Stacey Lysik, the senior director of software program management, was in charge of overall software development for iOS, iPadOS, and macOS.
  • ┬áRon Huang, the senior director of sensing and connectivity, worked on software for Bluetooth, Wi-Fi, wireless connectivity, location, and motion sensors like the gyroscope and accelerometer.

The company recently launched the latest iOS 15, iPadOS 15, tvOS 15, and watchOS 8 updates with several innovative features. The new macOS Monterey is in the public beta phase and is expected to launch soon. Starting from iPhone 12 series, Apple introduced 5G network support which is a major connectivity upgrade.

Apple Silicon

As per his LinkedIn profile, a member of the company’s custom chip-development group, Alan Gilchrist is now the vice president of engineering for custom silicon and battery technology.

The company designs its own custom chips for iPhone and iPad lineups to offer a unified architecture. In 2020, Apple launched the M1 chip for Mac which delivers incredible performance and battery life. The company is said to introduce the next-generation M1X chip in later this year and the M2 chip in 2022.

Marketing

Eden Sears, the senior director of brand marketing for the iPhone and iPad, is promoted to vice president of the brand for the entire company. In her new role, she will also look after the brand marketing of Apple Watch and AirPods, along with packaging and retail efforts.

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Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.

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