CBS teases Apple’s new announcement coming tomorrow, “Its not a product”

CBS hints at an upcoming announcement coming tomorrow by Apple’s CEO, Tim Cook. Running the short segment on the Capitol Hill riot of the new interview, host Gayle King explained that the interview with Cook is not about the recent storming of the Congress building but about a new announcement “he’ll announce a major new initiative, that’s not a new product.”

The announcement might be related to new App Store policy in wake of the Capitol Hill attack or ATT feature. Apple postponed the release of the new App Tracking Transparency iOS privacy feature to early 2021. Therefore, it can be speculated that the company would launch the ATT privacy update tomorrow.

A new announcement by Apple on Wednesday, Jan 13, 2021

The tragic Capitol Hill attack on January 6, 2021, took place to stop Congress from verifying President-elect Joe Biden’s victory in the 2020 elections, sadly resulted in the loss of 6 lives and more importantly threatened the American democracy. An assessment of the day’s events revealed that social media was not only used to entice President Trump supporters but also to plan and coordinate the attack like Parler, a far-right social app.

Therefore, Google and Apple removed Parler from their app stores after complaints of hate speech and violence related to the Capitol Hill attack. It is nice to see companies ensuring that their platforms are not abused like Twitter, Apple, and Google. In the CBS interview, Cook expressed that it’s “key” to hold people accountable involved in the attack, and when questioned about President Trump’s accountability, he said that no one is above the law.

“I think it’s key that people be held accountable for it. This is not something that should skate. This is something we’ve got to be very serious about, and understand, and then we need to move forward.

“I think no one is above the law. That’s the great thing about our country, we’re a rule of law country. I think everyone who had a part in it needs to be held accountable. I don’t think we should let it go. I think holding people accountable is important.”

Another possible non-product announcement could be the ATT privacy feature which will obligate developers to ask permission before tracking users across other apps and websites on iPhone. The feature is designed to give users more control over their data and ensures the protection of their privacy.

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