Apple will announce new iPads and Macs in a press release next month, not at an event

It has been rumored that Apple will hold an event in October to announce new iPads and Macs since they were notably missing from its September “Far Out,” event. Now, a new report suggests the tech giant will announce new hardware via a press release instead of an event.

MacBook Pro

New iPads and Macs to be announced via a press release

In the latest edition of his “Power On” newsletter, Bloomberg’s Mark Gurman revealed his prediction that Apple could announce new iPads and Macs through a press release due to a lack of new hardware.

None of these new products is a major departure for Apple. They’ll get some improved specifications and a chip that was already announced at a formal event in June at WWDC 2022. That has me thinking: Does Apple really have enough here to make it worth pulling together another highly polished launch event?

It seems unlikely. Apple may ultimately end up feeling differently, but I think the company (as of now) is more likely to release its remaining 2022 products via press releases, updates to its website and briefings with select members of the press—rather than via a major iPhone-style keynote.

Here are the products Gurman expects Apple to announce:

  • M2 and M2 Pro Mac minis
  • M2 Pro and M2 Max 14-inch and 16-inch MacBook Pros
  • M2 11-inch and 12.9-inch iPad Pros

New iPads and Macs 2022

Gurman further said that the new Mac Pro will be released later next year. As for this year’s releases, it is possible that Apple could release an updated Apple TV set-up box with an A14 chip and a RAM boost since the product is under development.

In related news, it was reported just yesterday that the next-generation 14-inch and 16-inch MacBook Pro are still on track to be released in 2022. Furthermore, a report from mid-September claimed that Apple suppliers are gearing up for the launch of Apple’s upcoming MacBook Pro series.

As for new iPad releases, we know that the 10th-generation redesigned iPad will be a part of the event. As for the iPad Pro, Apple plans to update the device from the M1 to the M2 chip with no major external redesign.

About the Author

Asma is an editor at iThinkDifferent with a strong focus on social media, Apple news, streaming services, guides, mobile gaming, app reviews, and more. When not blogging, Asma loves to play with her cat, draw, and binge on Netflix shows.