Apple has announced its last Apple Pay promotion in celebration of Earth Day. The Apple Pay donation program is aimed at raising money for nonprofit environmental organization Conservation International.
Apple says that between today and April 22, it will donate $1 (up to $1 million total) to Conservation International for every transaction made on apple.com, through the Apple Store app, or in Apple’s retail stores. The tech giant notified Apple Pay users of the promotion via email on April 14th.
Apple raising money for Conservation International with latest Apple Pay campaign
All the funds Apple will raise in the course of the promotion will go to Conservation International, a nonprofit environmental group. Apple explains the work the organization does:
Conservation International works to spotlight and secure the critical benefits that nature provides to humanity. Combining fieldwork with innovations in science, policy, and finance, Conservation International has helped protect more than six million square kilometers of land and sea across more than 70 countries.
Within the email, Apple additionally highlighted 4 different environmentally-focused corporations and their respective apps on the App Store or website users can shop with using Apple Pay:
- Allbirds – Shoes and clothing made with materials like merino wool and eucalyptus
- Pela – iPhone cases made from renewable resources like plants and microorganisms
- The North Face – Outdoor gear brand working to incorporate recycled materials into its products
- Lime – Electric scooters and bikes powered by renewable energy sources like wind, solar, and hydro
The company also promoted its upcoming Apple TV+ film The Year Earth Changed, within the email. The documentary, narrated by David Attenborough, will premier on April 16 on Apple’s streaming service. The one-hour documentary special takes a “fresh new approach to the global lockdown,” and looks closer at the uplifting stories that came out of it.
The Cupertino tech giant goes to great lengths to celebrate Earth Day annually with campaigns, donations, and new corporate initiatives aimed at helping the environment. The company’s retail stores update their logos with a green leaf and employees wear green t-shirts on Earth Day to mark the occasion.