Today, Apple has launched new embeddable web players on Apple Podcasts app. The new marketing tools website allows podcasters to create new web players for their shows and episodes to boost their content with personalized assets and links. The players are customizable and interactive to enable listeners to tap on the preferred episodes without needing to go to another app or website.
Podcasts is an emerging industry with the potential to grow larger in the coming years. As the demographic of users who prefer to listen to audio streaming while traveling, working, or relaxing is getting larger, we see big tech giants pouring in huge sums of money to buy popular podcast creators. Spotify and Apple Music are two leading services that are investing in this audio streaming industry.
Apple Podcasts New Embeddable Players
Creators can customize their shows to utilize the new embeddable players which are completely functional playback controls to skip ahead by 30 seconds, rewind by 15 seconds, and skim and scan through an episode. Show notes are also present when an episode starts. An embeddable player can be created for each or particular episode which display’s the title of the audio file and ‘See More’ option to redirect listens to the Apple Podcasts app.
Podcasters are also given the option to create widgets for iPhone, iPad and Mac. However, this feature is released with a disclaimer,
“Embeddable widgets are provided by Apple as an accommodation only. Apple assumes no responsibility for your use of any widget, and makes no representation regarding their accuracy or performance. Nothing shall be construed as permission or a grant by Apple in relation to the use of any artist, track or album name, and you agree that any use by you, or result from your use, shall be solely your responsibility. Apple reserves the right to de-activate any widget at its sole discretion.”
Apple views podcasts as a viable industry worthy of huge investments. Recently, it was reported that the tech giant has locked horns with Sony Music for $300 million of Wondery, a popular podcast app. The company has also signed Scout FM for radio like podcasts. Apple Podcasts app is available on the App Store for free and is compatible with iPhone, iPad, Apple Watch and M1 Macs.