Shot on iPhone is Apple’s social media campaign which promotes the camera quality of various iPhone models for photography and videography Instagram, Facebook, YouTube, and other platforms. Recently, the Cupertino tech giant has launched a new video, ‘Shot on iPhone Student Films- Behind the Scenes’ on its YouTube channel. In the clip, four student directors share their filming experience on the iPhone 12 Pro models for the vertical video assignment.
Apple has equipped Dolby Vision recording, the iPhone 12 Pro camera system with advanced hardware and software features than the iPhone 12 base models. The iPhone 12 Pro three lenses camera system has a LiDAR scanner to deliver AR at a fast speed, for improved photography in low-light conditions, details and sharper focus, and bigger 1.7 μm pixels, 5x optical zoom range, new sensor-shift optical image stabilization, and Apple ProRAW feature for creative control. Thus, the new ‘Shot on iPhone’ video shows student directors using the advanced camera system to tell their stories.
Commissioned by Apple. See what it takes to make movies Shot on iPhone, as we go behind the scenes with four student filmmakers. Each reimagines cinema tradition in a different way: from classic noir to magical realism to stop-motion animation and more.
New ‘Shot on iPhone Student Films – Behind the Scenes’ shows vertical video experience on iPhone 12 Pro
The young directors used a variety of shots: aerial, car-mounted, and dolly with a simple and quick set up to “just grab the phone and unlock it on the tripod.” In the next few days, Apple will launch the recorded videos this month @apple on YouTube.
1.Memo Mora director of Roba Luna
“You have to be very intentional, very purposeful. We have a lot of slides, a lot of tilt, and handheld movement or steady movement. We can make any kind of story Shot on iPhone.”
2.Ciara Zoe director of Our Light Shines Through The Dark
“iPhone is made for running around and doing whatever you want to do. It’s gonna really open people’s eyes to realizing that you can do whatever you want with it.
3.Niko Bauer director of The Take
“Really you can shot anything on the iPhone. I think the vertical frame allowed us to rethink the way in which we were shooting things.”
4.AhaNah Chapman director of Window To The Soul
Using the iPhone definitely got me to places where I couldn’t get with a DSLR. If you just want to make an animation, just because you feel like it. I use the camera’s small size to get in close to places.