Apple’s new “Escape from the Office” video shows how small businesses can take advantage of its products

Apple has posted a new video titled “Escape from the Office” on its YouTube channel, which shows how small businesses can use Mac, iPhone, iPad, Apple Watch, Apple Business Essentials, and a suite of business apps to run their own business, whether it is in the office, or remotely.

Escape from the office

“The Underdogs” are back in “Escape from the Office”

The ad is sort of a sequel to Apple’s previous “Apple at Work” video which also showed employees collaborating on work using different iPhone, iPad, and Mac features. That video was titled “The Underdogs”, and now the same cast is back and working on their own startup as an escape from office life which required them to work on weekends due to their evil boss.

The 8 minutes and 50 seconds video shows the various team members working on their idea in different locations while utilizing products like iPhone, iPad, Apple Pencil, Mac, and Apple Watch, as well as services like FaceTime, Calendar, Messages, iWork apps, and the likes. Even technologies like Augmented Reality, and third-party services and products like Asana, Microsoft Excel, Slack, Zoom, DocuSign, QuickBooks Accounting, Invoice2Go, and Polycam make an appearance.

The video also shows them using Apple Business Essentials service, which provides app, device, and workforce management using Apple IDs.

Throughout the video, the startup is shown as gathering at a garage, gradually adding team members, and gaining customers to the point where they have to open their own office. The team members are also showing working from locations like their kid’s schools, sports practices, and even distant cities.

In the end, it turns out that the lead team member has been daydreaming about the whole thing, but decides to resign with the team to start the packaging company that they dreamt of.

Apple’s description of the video is as following:

The Underdogs are back in business — as in, small business. Escaping from their evil boss’s clutches, the team finds out how to spin an idea into a product, and a product into a company.

It’s a journey fraught with email and conference calls and birthday cakes and ballet recitals. Hires from halfway around the world, and a 14-year-old that just might take over the world. And a garage with an odor that — well, you get the picture.

Thanks to Mac, iPhone, iPad, Apple Watch, Apple Business Essentials, and a suite of business apps, the team manages to find its footing. Because when you stick together — and your devices work together — you’ll always find a way, in the office or not.

An interesting detail at the end is that the video’s credits show various Apple products and their features as cast, alongside special guests which include the aforementioned third-party products and services.

Check out the video below:

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