Blackmagic has officially made its high-end URSA Cine Immersive camera available, giving professional creators a dedicated tool for producing content for Apple Vision Pro. Priced at $29,995, the camera is built specifically for Apple Immersive Video, a format that delivers 8K stereoscopic 3D video with a 180-degree field of view and Spatial Audio.
The launch matters because it completes a full production pipelinefor immersive content. Apple introduced the viewing experience with Vision Pro, but production tools have remained limited and expensive. Blackmagic is now positioning itself as a key player by offering both the capture hardware and post-production support through DaVinci Resolve Studio.
At a hardware level, the URSA Cine Immersive is built around dual 8K sensors capable of recording stereoscopic 3D video at up to 90 fps. Each eye captures footage at 8160 x 7200 resolution, backed by 16 stops of dynamic range. The system also features pixel-level synchronization, which is critical for maintaining depth accuracy in immersive playback.
The camera includes optical low-pass filters to reduce moiré and interference patterns, along with built-in ND and IR filters for better exposure control. A dual 5-inch HDR touchscreen setup allows for on-device monitoring, while wireless control is supported through Blackmagic’s iOS app. Connectivity options include 12G-SDI outputs, 10G Ethernet, USB-C, and XLR audio, alongside multiple power input configurations for professional rigs.
Alongside the base model, Blackmagic also introduced the URSA Cine Immersive 100G, a more advanced version aimed at live production. This model upgrades to dual 8K x 8K RGBW sensors and adds 100G Ethernet, enabling real-time immersive video output using SMPTE-2110 IP standards. It also works with the URSA Live Encoder, which compresses video into Apple ProRes for live streaming workflows.
This live production capability has already been tested in real-world scenarios. The camera was used to capture immersive NBA games, giving Vision Pro users multiple viewing angles and a courtside perspective. It highlights how immersive video is starting to move beyond pre-recorded content into live events like sports and concerts.
Despite the technical leap, the high price remains a barrier. At nearly $30,000, the URSA Cine Immersive is clearly aimed at studios, broadcasters, and high-end filmmakers rather than independent creators. Competing cinema cameras in a similar price range do not necessarily support Apple’s immersive format, but they still offer more flexibility for traditional workflows.
The result is a niche but important step forward. Blackmagic is expanding the ecosystem around Vision Pro, but widespread third-party content will likely depend on whether production costs come down over time. For now, immersive video remains a premium format built for equally premium hardware.
