How to disable advertising ID on Windows 11

Most Windows 11 system comes with a unique advertising ID (identification number) that allows advertising companies to track your activities to show you personalized ads when using certain apps.

In some scenarios, personalized ads can be helpful to find such products and services you may be interested in. But if you prefer not to see advertisements based on your behavior, Windows 11 allows you to disable the tracking ID. Though you may see ads in the different apps, they won’t be personalized.

If you don’t want to see advertisements based on your behavior, In this guide, we will show you how to disable advertising tracking.

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Here is how to disable Advertising ID on Windows 11

  1. Right-click on Start > click on the Settings option.Advertising ID_1
  2. Click on Privacy & security on the left > under the Windows permissions section > click the General tab.Advertising ID_2
  3. Turn off the “Let apps show me personalized ads by using my advertising ID” toggle switch.Advertising ID_3
  4. When done, you will no longer see personalized advertisements based on your behavior on apps that use this unique advertising identification.

Although it may continue to show you ads, however, they won’t be personalized anymore. You can also disable the options to stop other websites from showing content based on your language, Windows 11 from tracking your app’s activity, and suggested content in the Settings app.

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