Bloomberg reports that France’s antitrust authority’s upcoming ruling could impact the release of Apple’s new App Tracking Transparency (ATT) feature. Since the announcement of ATT privacy update, digital advertisers have strongly opposed it claiming that it changes how developers collect users’ data to show targeted ads to generate revenues.
An upcoming ruling by France’s antitrust commission could stop Apple from launching its App Tracking Transparency update
Wednesday’s announcement could include an order for Apple to enter into talks with ad firms or even a demand for the U.S. tech giant to temporarily freeze its plans, according to people familiar with the case, who asked not to be named because the process isn’t public.
The French authority hasn’t concluded its probe and won’t announce fines or any final ruling on Apple’s planned iOS 14 software update, the people said.
Although, the report sites that “the French privacy regulator, said it is examining allegations that Apple’s personalized advertising feature violates European Union privacy rules”, the EU commission has praised the new App Tracking Transparency feature. But it has made it clear that Apple needs to implement the update across all apps, including its own.