Google continues to push Apple for adoption of RCS with new billboard in Las Vegas

As part of its #GetTheMessage campaign, Android has a new billboard in Las Vegas asking Apple to fix the pixelated photos and videos shared between iOS and Android users by adopting the RCS messaging standard.

In 2016, Google adopted Rich Communication Services (RCS) for Android which is a modern standard to offer rich features to text message services like audio and video messages, ‘Read’ receipts, group chats, end-to-end encryption, and other available to iMessage, WhatsApp, and Facebook Messenger users.

Google Android - Apple

After periodically calling out Apple for not adopting the RCS standard, Google launched a full-fledged #GetTheMessage campaign to pressure the Cupertino tech giant that includes a dedicated website, advertisements, posts by celebrities on social media, billboards in New York City, YouTube videos, and Twitter threads by its senior executives.

Google asks Apple not to drop the ball on fixing the texting issues between Android and iOS

Google’s new electronic billboard at Harmon Corner in Las Vegas has a New Year’s ball drop theme and runs a message for Apple to not give up on fixing the disparity between green and blue chat bubbles. The video of the billboard was uploaded on TikTok by @Uptin.

Hey Apple, it’s Android

The ball may have dropped on 2022, but you don’t have to drop the ball on fixing your pixelated photos and videos. Here’s some code to get the ball rolling…*codes

Help Apple #GetTheMessage


First time I’ve even seen an ad for android and it’s going all out

♬ Funny Song – Cavendish Music

So far, Apple is paying no heed to Google’s messages. At the  Code Conference 2022, CEO Tim Cook clarified that Apple users were not asking for a switch to RCS and anyone who wants to enjoy rich messaging should buy an iPhone.

Previously, Google published a blog on the 30th birthday of SMS which targeted Apple to end support for an outdated, and insecure texting protocol which most of the mobile world has bid farewell to and adopted the RCS standard.

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Addicted to social media and in love with iPhone, started blogging as a hobby. And now it's my passion for every day is a new learning experience. Hopefully, manufacturers will continue to use innovative solutions and we will keep on letting you know about them.

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