Instagram has finally added one of its most requested features “multiple link bio” that allows users to add up to five links to their Instagram bio. Mark Zuckerberg announced the launch of the feature on Instagram, disclosing that it was “one of the most requested features” they’ve had.
Instagram’s new multiple link bio feature is beneficial for businesses and creators
Previously, Instagram only allowed one clickable link in a user’s bio, which created a gap in the platform’s functionality. As a result, users had to resort to third-party tools like Linktree to add multiple links. This new feature, as announced by Zuckerberg via his broadcast channel on Instagram, now allows businesses and creators to add up to five links to their bios, providing more options for their followers.
However, only the first link will appear directly in the bio, while the remaining links will be hidden in a pop-up context menu. While this limitation may encourage some users to continue using Linktree, the new feature is still a major improvement for those who prefer to keep their followers within the Instagram app.
It is worth noting that Instagram has been slow to integrate links across its platform. It took years for the company to give everyone the ability to add links to Instagram Stories, and links are still not supported in Instagram feed posts. Instagram for iPad also does not support links.
Despite these limitations, the new multiple link bio feature is a step in the right direction for Instagram. It shows that the company is listening to its users and is willing to innovate, which is essential in a fast-moving social media landscape.
The new feature is available to all Instagram users, including business and personal accounts, and can be managed by editing your profile in the Instagram app.
In conclusion, Instagram’s new multiple link bio feature is a welcome addition that will benefit both businesses and creators on the platform. While there are still limitations to the feature, it provides more options for users to promote their content and products. Instagram’s slow pace of innovation in this area has been frustrating for many users, but this new feature shows that the company is committed to improving the user experience.