Intel has launched a new advertising campaign via Twitter, mocking Apple’s M1-based Macs. The new Intel ad campaign highlights the M1 Mac’s limitations and key features that are only possible on Microsoft’s Windows PC.
Up until recently, Intel CPUs were an important part of all MacBooks, and many Macs are still being sold with an Intel processor. Last year, Apple announced that it would design processors for their new Mac computers by themselves, dropping Intel after 15 years.
Intel mocks Apple in a new ad campaign, highlights what a Mac can not do
The new advertisement campaign has been seen on Twitter and various websites, claiming that there are some functions that only a Windows PC can achieve. One of the new ads contains the message by Intel ”only a PC offers tablet mode, touch screen and stylus capabilities in a single device.”
Only a PC offers tablet mode, touch screen and stylus capabilities in a single device. #GoPC
— Intel (@intel) February 2, 2021
Intel’s tweets also link to a video from a YouTuber Jon Rettinger, in which laptops equipped with Intel chips are compared to Apple’s M1 Macs. A description on Rettinger’s video reads:
If you’re looking for a good laptop in 2021, there are many things to consider, but processor choice might be more important than you think. You might be considering Apple’s new M1-based laptops, but before you hit the buy button, let me show what Intel’s new Evo laptops can offer you!
Last week, Intel shared benchmark results by comparing its 11th generation Tiger Lake Core i7 processor against Apple’s M1 chip in an attempt to show that Intel processors are more powerful and efficient than a chip that Apple built for “fanless, low-power computers.”
This benchmarks comparison came just a few weeks after the new incoming CEO of Intel mocked Apple as a “lifestyle company.” Even though this may seem like a rallying cry from the new CEO, it also shows for a fact that Apple has embarrassed Intel with its lack of efficiency and performance by introducing its M1 chips. In an employee meeting, Pat Gelsinger, the new CEO, told staff members:
We have to deliver better products to the PC ecosystem than any possible thing that a lifestyle company in Cupertino. We have to be that good, in the future.
Jason Snell, an Apple columnist, referred to the benchmarks as “M1-unfriendly” in commentary shared on his website Six Colors. Snell wrote, “Inconsistent test platforms, shifting arguments, omitted data, and the not-so-faint-whiff of desperation.” He further added, “today’s M1 processor is a low-end chip for low-end systems, so Intel only has a small window to compare itself favorably to these systems before higher-end Apple Silicon Macs ship make its job that much harder.”
On the other side, the Cupertino tech giant says that the move from Intel processors to Apple Silicon chips will be completed by the end of 2022. By that time, the company will no longer be running any Macs on Intel processors.